10th Birthday Sale - Join for 6 months and get 10 weeks free.

10th Bday Sale

100,000+ women changed how they eat, for good. Join now and get 10 weeks free.

equ turns 10 this year. Every 6-month plan comes with 10 extra weeks. More time to make it stick.

6-Month Plan +10 Weeks Free

$11.31/week $8.17/week

$1.17/day — less than a cup of coffee

$294 total, billed once · 36 weeks of support

Use code: 10BDAY

Equ turns 10 this year

100,000+ women changed how they eat, for good. Join them and get 10 weeks free.

Every 6-month plan comes with 10 extra weeks. More time to make it stick.

6-Month Plan + 10 Weeks Free

$15.90/wk $8.20/week

$1.17/day - less than a cup of coffee

$294 total · 36 weeks of support

As featured in

Our 10th Birthday

equ turns 10.

100,000+ women transformed with equ

Ten years of changing women's relationship with food, and how they see themselves. We celebrate every one of them. Every win. Every body. Every fresh start.

We want you to be next.

Everything you need to stay consistent - all in one easy to use app.

All your tools in one easy to use app so you can follow a simple, flexible system that actually fits your life. With equ, you get personalised meal plans, smart ingredient swaps, a photo scanner, curated recipes, and in-app guidance that adapts to your goals.

7×

Personalised meal plans delivered every week

0min

Average time to plan your entire week's meals

0 restriction

No foods banned. Eat what you love and still lose weight

1 app

Everything in one place: plans, recipes, tracking, tools

Here's exactly what you get.

No fine print, no surprises.

10th Birthday Offer 6-Month Plan $15.90/week $8.20/week That's $1.17/day - less than a cup of coffee.

$294 total, billed once · 36 weeks of access (26 + 10 free)

How it compares, per week

Nutritionist $150+/session

Gym membership $80+/month

Meal kit delivery $100+/week

A daily coffee habit $35/week

equ (this offer) $8.20/week

What's Included

Personalised meal plans, rebuilt around your goals
9,000+ recipes - swap anything you don't like
Weekly check-ins with real coaching support
Flexible options for busy weeks, takeaways and cosy nights in
Full access to the member community
10 bonus weeks to celebrate equ's 10th birthday

100,000+ Women Transformed

Hear it from them, in their own words.

10th Birthday Sale - Join for 6 months and get 10 weeks free.

10th Bday Sale

100,000+ women changed how they eat, for good. Join now and get 10 weeks free.

equ turns 10 this year. Every 6-month plan comes with 10 extra weeks. More time to make it stick.

6-Month Plan +10 Weeks Free

$11.31/week $8.17/week

$1.17/day — less than a cup of coffee

$294 total, billed once · 36 weeks of support

Use code: 10BDAY

Equ turns 10 this year

100,000+ women changed how they eat, for good. Join them and get 10 weeks free.

Every 6-month plan comes with 10 extra weeks. More time to make it stick.

6-Month Plan + 10 Weeks Free

$15.90/wk $8.20/week

$1.17/day - less than a cup of coffee

$294 total · 36 weeks of support

As featured in

Our 10th Birthday

equ turns 10.

100,000+ women transformed with equ

Ten years of changing women's relationship with food, and how they see themselves. We celebrate every one of them. Every win. Every body. Every fresh start.

We want you to be next.

Everything you need to stay consistent - all in one easy to use app.

7×

Personalised meal plans delivered every week

0min

Average time to plan your entire week's meals

0 restriction

No foods banned. Eat what you love and still lose weight

1 app

Everything in one place: plans, recipes, tracking, tools

Here's exactly what you get.

No fine print, no surprises.

10th Birthday Offer 6-Month Plan $15.90/week $8.20/week That's $1.17/day - less than a cup of coffee.

$294 total, billed once · 36 weeks of access (26 + 10 free)

How it compares, per week

Nutritionist $150+/session

Gym membership $80+/month

Meal kit delivery $100+/week

A daily coffee habit $35/week

equ (this offer) $8.20/week

What's Included

Personalised meal plans, rebuilt around your goals
9,000+ recipes - swap anything you don't like
Weekly check-ins with real coaching support
Flexible options for busy weeks, takeaways and cosy nights in
Full access to the member community
10 bonus weeks to celebrate equ's 10th birthday

100,000+ Women Transformed

Hear it from them, in their own words.

Service	Avg. session cost	Typical frequency	Annual spend	vs. equ 10BDAY
Accredited Dietitian 1-on-1, Medicare gap or private	$120–$180	Fortnightly	~$3,120+	Save $2,973
Nutrition Coach Online or in-person, 12-week block	$80–$150	Weekly	~$4,160+	Save $4,013
Personal Trainer With nutrition guidance included	$75–$120	2× weekly	~$7,800+	Save $7,653
equ - 10th Bday Sale Meal plans · tracking · community · support	$8.2/week	Unlimited daily	$426/yr	Best value

One dietitian session costs more than
a full year of equ.

For $294 you get 6 months + 10 weeks of personalised meal plans updated weekly, a dedicated support team, and a community of 100,000+ women who've done it. No waiting rooms. No gap fees. No lock-in.

Join Now & Get 10 Weeks Free

36 weeks plan for $294

Our promise

We are celebrating you. The new you, with a new way
to eat forever.

Personalised for you

Your plan is built around your body, your goals, and your lifestyle. No cookie-cutter.
Eat the foods you love

Our members eat pizza, pasta, and donuts. Real food. No restriction. That's why the results stick.
The whole family eats the same meal

No cooking two separate dinners. Our family-friendly recipes work for everyone at the table.
Designed to stop the yo-yo cycle

We teach you to have a new relationship with food, not just a short-term fix. That's why members keep the weight off.

Why we celebrate

It works.

You don't just lose weight, you stop starting over. That's the difference between a diet and a system.

Science

backed macro targets, not guesswork

Family

friendly meals the whole table loves

Flexible

swap anything, any time, no guilt

Community

of women cheering you on every step

Offer Ends 23 July

100,000+ women started exactly where you are.

Join equ and get 10 weeks free. This offer only runs for equ's 10 birthday. Once it's gone, it's gone.

Get 10 Weeks Free

100,000+ women changed how they eat, for good. Join now and get 10 weeks free.

100,000+ women changed how they eat, for good. Join them and get 10 weeks free.

equ turns 10.

Here's exactly what you get.

Hear it from them, in their own words.

100,000+ women changed how they eat, for good. Join now and get 10 weeks free.

100,000+ women changed how they eat, for good. Join them and get 10 weeks free.

equ turns 10.

Here's exactly what you get.

Hear it from them, in their own words.

More support.A fraction of the cost.

We are celebrating you. The new you, with a new wayto eat forever.

100,000+ women started exactly where you are.

More support.
A fraction of the cost.

We are celebrating you. The new you, with a new way
to eat forever.