The challenge is an 8-week weight loss program designed by expert nutritionists to help you see results without cutting out entire food groups or following extremes. It includes weekly macro-friendly meal plans, in-app accountability, WhatsApp, and access to the equ app — giving you structure, motivation and the tools to stay on track.

The challenge runs from Monday 6 October to Sunday 30 November, 2025. The last day to sign up is Sunday 5 October, but spots are limited, so don’t leave it too late!

This is our biggest and best challenge yet - with more value, structure, support and accountability than ever before. It includes a prize pool, exclusive resources, weekly check-ins, app tracking, live support and a new eBook. While existing members already have access to the app, this challenge is a separate experience that requires additional time, tools, and resources - which is why there is a small fee to join.

No. This challenge is nutrition-first. Everything is built around food: learning how to eat in a calorie deficit, planning ahead, and staying consistent. If you train, the meal plans will help fuel your workouts. But if not? You’ll still get results without setting foot in a gym.

You’ll get weekly macro-friendly meal plans designed for real life — think burgers, curries, wraps, pasta, and more. The meals are quick, satisfying, and family-friendly. You can also customise your plan inside the equ app based on your preferences, goals, and dietary needs.

We’ve removed the overwhelm. You’ll get a clear plan, daily support and flexible meals you’ll actually look forward to. Plus, our app takes the guesswork out of tracking and portioning - so you can stop overthinking it and focus on consistency.

You’ll receive:

• Weekly check-ins via the equ app
• Weekly photo reminders for progress tracking
• Step-by-step meal plans and nutrition guidance
• WhatsApp group support from our team and community
• A challenge menu eBook with bonus recipes to keep

We’ll be right there with you - every week, every meal, every day.

There is also the option to add a personal nutrition coach to your plan for the duration of the challenge.

That depends on your starting point, consistency, and goals, but most members lose between 3 - 10kg over the 8 weeks. You can also choose your fat loss pace: gradual, sustainable, or aggressive. This means you’re in control of how fast you want to go, with options to suit your lifestyle. No matter the pace, our approach is built on long-term success, not quick fixes, so you can keep the results well beyond the challenge.

Not at all. The weekly plans and in-app support are designed to make your life easier, not busier.

There’s over $15,000 in prizes up for grabs, including:

• $10,000 cash for the major winner
• $1,000 voucher for second place
• equ Foods Pack (valued at $250) for third place
• PLUS, weekly $250 cash giveaways

To enter, simply complete the full 8-week challenge and submit your before and after photos by the final deadline. Winners are selected based on consistency, transformation, and effort, not just weight loss.

You can tailor your meal plan using the equ app’s filters and food swap features. Whether you’re vegetarian, gluten-free, dairy-free, or just a fussy eater - we’ve got plenty of options to make the challenge work for you.

We’ll show you how to stay in a calorie deficit using our pre-built plans - no need to log or track unless you want to. Our focus is on building habits, not just hitting numbers. That said, our app includes optional tracking tools for those who prefer more detail.

You’ll finish the challenge with the tools, structure and confidence to keep going. Many members continue using the app for ongoing support, but there’s no pressure - this is about building long-term habits you can actually stick to. Our challenge exclusive eBook will also give you recipes to keep on rotation long after you’ve finished the challenge.

Yes. Many equ members are mums in all stages of postpartum. Our app takes your calorie needs into account and prioritises balanced, sustainable nutrition. If you’re unsure, we always recommend checking with your healthcare provider before joining.

Yes. The equ app and challenge are accessible globally. All other inclusions - meal plans, support and app access are available worldwide. And our $10,000 cash prize is available worldwide.