The challenge runs from Monday 19 January to Sunday 15 March 2026. The last day to sign up is Sunday 18 January. You’ll receive full early access to the app from the moment you join (between 1–18 January), so you can explore the tools, set up your plan and get a head start.

This challenge includes more value, structure and support than ever before, including a prize pool, exclusive resources, weekly check-ins, tailored meal plans, a community group and a new eBook. While existing members already have access to the app, the challenge itself is a separate experience that requires additional tools, resources and support, which is why there is a small fee to join.

No. This challenge is nutrition-first. It’s designed to help you make progress through food, consistency and simple habits. Training is optional. If you already work out, your plan will fuel your sessions. If not, you’ll still get results.

You’ll receive weekly macro-friendly meal plans built for real life — burgers, curries, pasta, wraps and more. The meals are quick, satisfying and family-friendly. You can customise everything inside the app based on your preferences, goals and dietary needs.

We’ve removed the overwhelm. You’ll get a clear plan, daily support and meals you’ll actually look forward to. The app does the heavy lifting for you — portioning, planning and tracking — so you can focus on staying consistent instead of overthinking.

You’ll receive:

● Full access to the equ app
● Weekly check-ins that track your progress and adjust your calorie targets so you keep
moving toward your goal
● Fully personalised meal plans tailored to your goals, preferences, and lifestyle.
● Unlimited meal plan swaps and up to 3 meal plans per week
● An exclusive in-app community group with other women doing the challenge
● A challenge recipe eBook with bonus meals
● A challenge guide
● A printable habit tracker

We’ll be with you every week to help you stay on track

It depends on your starting point, consistency and goals. Most members lose between 3–10kg over 8 weeks. You can choose your fat-loss pace: gradual, sustainable or more aggressive — whatever fits your lifestyle. Our focus is long-term results you can maintain, not quick fixes.

No. The plans and tools are designed to make your life easier. Everything is laid out for you so you can follow the plan without spending hours prepping, tracking or planning.

There are three prizes:

● $15,000 cash for the major winner
● $1,000 voucher for second place
● 1 year of free equ for third place

To enter, complete the 8-week challenge and submit your before and after photos by the
deadline. Winners are chosen based on consistency, transformation and effort, not just weight
loss.

You can tailor your plan using the app’s filters and swap features. Whether you’re vegetarian, gluten-free, dairy-free or simply selective with food, there are plenty of options to make the challenge work for you.

Our plans are built to keep you in a calorie deficit automatically, so tracking isn’t required. But if you want extra insight or structure, you can use our optional tracking tools and photo-scanning feature for quick, accurate logging.

You’ll finish with structure, habits and confidence you can carry into the rest of the year. Many members stay in the app for continued support, but there’s no obligation. You’ll also keep your challenge recipe eBook for ongoing inspiration.

Yes. Many equ members are mums in all stages of postpartum. The app adjusts your calorie needs and prioritises balanced, sustainable nutrition. If you’re unsure, chatting with your healthcare provider is always recommended.

Yes. The equ app and challenge are accessible worldwide. All inclusions are available globally. The prize pool is currently open to Australian residents only.

Because the challenge includes immediate access to digital resources, plans and tools, all challenge purchases are final. If you have issues with setup or access, our support team will help you get up and running.