50% off 3 & 6 months.
Ends November 30.
Use code: BLACKFRIDAY
Weekly meal plans created by qualified nutritionists, right inside our easy-to-use app. Eating for your goals has never been simpler.
Join thousands of Aussie women
Ready to ditch diet confusion & simplify weight loss?
Say goodbye to meal-planning headaches. Our delicious, fuss-free meal plans make eating with fat loss in mind ridiculously easy (and tasty).
Tasty meals that support your goals
Balanced weightloss without sacrificing fun
Imagine slipping into your favourite jeans effortlessly.
You deserve to feel confident, vibrant, and photo-ready every day. Let’s make it happen together.
Recipes the whole family will love
Lasting results, not quick fixes
Generic, restrictive meal plans don’t fit your lifestyle. You deserve support, personalisation, and real-life practicality.
Introducing equ – Your personalised pocket nutrition coach.
equ gives you the simplicity of a meal plan, the know-how of a nutritionist, and the community of a best-friend group chat.
1
Tell us about you
Complete our quiz and get a personalised program tailored to your goals.
2
Receive your personalised meal plan every week
Access 9,000+ delicious recipes – swap meals anytime to suit your lifestyle.
3
Track your meals & progress
Stay on top of your goals with built-in meal tracking and progress tools inside the app.
4
See & feel the results
Members drop 5.6kg on average in 12 weeks and keep it off
You finally feel like you again.
Imagine waking up with more energy, more confidence, and more control. Clothes fit better, food feels simpler, and you actually like the reflection staring back at you.
Energy up. Confidence through the roof.
Born from personal success, trusted across Australia.
Founded by Amal Wakim, who spent years stuck in the diet cycle before losing 30kg through a sustainable approach, equ blends her lived experience with expert nutrition guidance to help thousands of Aussie women achieve lasting results.
“As someone who has experienced a 30kg weight loss transformation, I understand the detrimental effects of fad diets and misconceptions in the health industry. That’s why I founded equ with a mission close to my heart – to provide a sustainable solution for achieving lifelong results without sacrificing your favourite foods and lifestyle.”
Amal Wakim, Co-founder & CEO
All the tools you need, tailored to your life.
Standard Plan
Popular
Transform your health with our programs
- Weekly personalised meal plans
- Meal swaps anytime
- Simple food diary & water tracker
- Exclusive community support
- Dining out support
- Access to 9000+ recipes
- Smart shopping lists
Premium plan
Maximise your results with our premium plan
Everything in Standard PLAN and:
- Personal nutrition coach
- Unlimited chat support
- Weekly personalised check-ins
What our community says.
“Life changing – Best program EVER!!
The most balanced and easy to follow meal
plan there ever was! I’ve lost 12.5 kilos and have not felt like I’ve missed out on any food groups at all !”
Jacinta
Jacinta
“Finally found my balance!
After years of following different meal plans, from low carb, to keto, I can finally say I’ve learnt how to balance my meals and have a healthy relationship with food! I’ve lost 4kgs without any intense workouts or cutting out food groups! “
Kasey
KaseyExplore our plans
Start today from only from only $24.50/month (Standard) on a 6 month plan. Don’t miss Black Friday savings – finishing on November 30.
Kickstart
(6 months)
$49 $24.50/month
billed as $147 for first 6 months
By committing to a longer-term plan, you’ll have the opportunity to make meaningful changes to your health and wellness, and create sustainable habits for a lifetime of optimal health.
Transform Popular
(3 months)
$59 $29.50/month
billed as $88.50 for first 3 months
Our three month plan is designed to help you establish healthy habits and achieve lasting results, with the support and resources you need to succeed.
Elevate
(1 months)
$69/month
billed monthly
With our monthly plan you’ll start to have access to convenient and delicious recipes that meet your unique dietary needs.
Kickstart
6 MONTHS
$199 $99.50/month
billed as $1,183 every 6 months
Kickstart your health journey with our 6 month subscription, giving you the flexibility to make changes at your own pace and with ongoing support to help you reach your goals.
Elevate
3 MONTHS
$228 $114/month
billed as $682 every 3 months
Elevate your health and achieve your goals with our 3-month plan, providing you with the resources and support you need to stay on track and make meaningful progress.
Transform
2 MONTHS
$244 $122/month
billed as $485 every 2 months
Transform your health with our 2-month plan, designed to give you the time and tools to make lasting changes and see significant progress towards your health goals.
7-day happiness guarantee: Love it or your money back.
Tailored for your lifestyle.
Real goals. Real life.
Your individual calories and macros are carefully tailored to support your goal and calculated based on your age, activity level, exercise routine, height, and gender.
Women 25-55 wanting to feel lighter
Office pros eating at their desk
Busy mums feeding families
Veggie-lovers, meat-eaters, gluten-avoiders
Have a question? We got you
Will I need to weigh or track everything?
The challenge is an 8-week weight loss program designed by expert nutritionists to help you see results without cutting out entire food groups or following extremes. It includes weekly macro-friendly meal plans, in-app accountability, WhatsApp, and access to the equ app — giving you structure, motivation and the tools to stay on track.
Can I still follow the plan if I eat out often or travel a lot?
The challenge runs from Monday 6 October to Sunday 30 November, 2025. The last day to sign up is Sunday 5 October, but spots are limited, so don’t leave it too late!
Will I have to cook separate meals for my family?
This is our biggest and best challenge yet - with more value, structure, support and accountability than ever before. It includes a prize pool, exclusive resources, weekly check-ins, app tracking, live support and a new eBook. While existing members already have access to the app, this challenge is a separate experience that requires additional time, tools, and resources - which is why there is a small fee to join.
I'm vegetarian/vegan. Will I still have enough variety and protein options?
No. This challenge is nutrition-first. Everything is built around food: learning how to eat in a calorie deficit, planning ahead, and staying consistent. If you train, the meal plans will help fuel your workouts. But if not? You’ll still get results without setting foot in a gym.
What if I change my mind? Is it hard to cancel?
You’ll get weekly macro-friendly meal plans designed for real life — think burgers, curries, wraps, pasta, and more. The meals are quick, satisfying, and family-friendly. You can also customise your plan inside the equ app based on your preferences, goals, and dietary needs.
Do I need a specific device or app to access the plan?
We’ve removed the overwhelm. You’ll get a clear plan, daily support and flexible meals you’ll actually look forward to. Plus, our app takes the guesswork out of tracking and portioning - so you can stop overthinking it and focus on consistency.
Limited spaces available!
Sign up now and receive your first delicious meal plan.
Weight Loss Simplified
Imagine, your life in next 90 days:
WITHOUT equ
-
Still waiting for results
-
Daily mealtime stress
-
Facing challenges alone
WITH equ
-
Feel confident & energised
-
Meals sorted, easy & enjoyable
-
Fully supported & motivated
Start your journey today with plans from just $49/mo, completely risk-free.
Your tastiest weight loss journey yet. Delicious meals, guaranteed results, and zero deprivation. Spots won’t last long, so hurry!