The challenge is an 8-week weight loss program designed by expert nutritionists to help you see results without cutting out entire food groups or following extremes. It includes weekly macro-friendly meal plans, iin-app accountability, support via WhatsApp, and access to equ’s app — giving you structure, motivation and the tools to stay on track.

The challenge runs from Monday 16 June to Sunday 11 August 2025.

No. This challenge is nutrition-only. Everything is built around food: learning how to eat in a calorie deficit, planning ahead, and staying consistent. If you do train, the meal plans will help fuel your workouts. But if you don’t? You’ll still see results without needing to step foot in a gym.

You’ll get weekly macro-friendly meal plans built for real life, with easy, satisfying recipes the whole family can enjoy. Think burgers, curries, wraps, pasta and more. You can also customise your meals inside the equ app based on your preferences, goals and dietary needs.

We’ve removed the overwhelm. You’ll get a clear plan, daily support and flexible meals you’ll actually look forward to. Plus, our app takes the guesswork out of tracking and portioning – so you can stop overthinking it and focus on consistency.

What support do I get during the 8 weeks?
You’ll receive:

• Weekly check-ins via the equ app
• Weekly photo reminders for progress tracking
• WhatsApp group access with our Head Nutrition Coach, Zoe
• Step-by-step meal plans and nutrition guidance

We’ll be right there with you - every week, every meal, every day. .

That depends on your starting point, consistency, and goals - but most members lose between 3 to 8kg over the 8 weeks. Our approach is designed for sustainable fat loss, not crash dieting, so you can keep the results long after the challenge ends. You’ll also build habits, confidence, and structure that go beyond the number on the scales.

Not at all. The weekly plans and in-app support are designed to make your life easier, not busier.

One lucky challenger will win a $4.5k Luxury Escapes voucher (valid for 3 years) plus $500 spending money. That’s $5k to put towards your dream holiday.

To enter, simply complete the full 8-week challenge and submit your before and after photos by the final deadline. The winner will be selected based on consistency, transformation and effort - not just weight loss.

You can tailor your meal plan using the equ app’s filters and food swap features. Whether you’re vegetarian, gluten-free, dairy-free, or just a fussy eater - we’ve got plenty of options to make the challenge work for you.

We’ll show you how to stay in a calorie deficit using our pre-built plans - no need to log or track unless you want to. Our focus is on building habits, not just hitting numbers. That said, our app includes optional tracking tools for those who prefer more detail.

You’ll finish the challenge with the tools, structure and confidence to keep going. Many members continue using the app for ongoing support, but there’s no pressure - this is about building long-term habits you can actually stick to. Our challenge exclusive eBook will also give you recipes to keep on rotation long after you’ve finished the challenge.

Yes. Many equ members are mums in all stages of postpartum. Our app takes your calorie needs into account and prioritises balanced, sustainable nutrition. If you’re unsure, we always recommend checking with your healthcare provider before joining.

Yes. The equ app and challenge are accessible globally. All other inclusions - meal plans, support and app access are available worldwide. Please note: The equ foods voucher and prize package are currently available to Australian residents only.