Build momentum this winter. Win $15,000 cash. Secure early bird price now.
equ — 8 Week Winter Challenge
52% off ends this Sunday. Secure your spot now →

Join The Challenge

8 weeks. $15k on the line.
A summer you feel good stepping into.

The confidence you want this summer starts with the work you put in this spring.

Challenge starts Monday 5 October
Spots are filling fast 23% capacity filled
Join The Challenge
From $8/week on the 6-month plan
100,000+ women trust equ
Your transformation 8 weeks
?kilograms
lost
Your result — you decide
Are you our next winner?
Total prize $15K 3 Categories
Starts Monday 22 June
Start now and see real change before summer.
SECURE MY SPOT
WHAT'S INCLUDED

Get everything you need to spring into summer looking and feeling your best.

Personalised targets

Custom calorie & macro targets that actually work for your body

Weekly meal plans

Three meal plans each week designed to keep you on track

10,000+ recipes

Nutritionist designed easy, delicious, macro-friendly recipes the whole family will love

Habit tracker

Build better habits and progress towards your goals

In-app check-ins

Weekly check-ins to keep you accountable and moving towards your goals

Challenge community

Alongside women all working towards the same goal

Total flexibility

Swap meals, ingredients and recipes anytime so that your plan is always working

$15k prize pool

3 categories. $5k each. You could take home $5k for the best transformation

SEE THE PLANS
Over 100,000+ women have transformed with equ
Start My Transformation
As featured in

The promise

8 weeks of balanced, personalised nutrition. For a summer you’ll feel genuinely good about.

We're giving away

$0

in cash prizes to you who go all in.

Early Bird Pricing Ends This Sunday

Challenge pass only

The 8 Week Sprint

The simplest way in to lose weight in 8 weeks.

Access on 28 Sept

$139 $159 One payment.

What's included

  • Full 8-week Spring Challenge
  • $15,000 prize pool entry
  • Meal plans built for your goals
  • In-app coaching + check-ins
  • Exclusive challenge guide

After 8 weeks: continues at $69/month. Cancel anytime.

I'm In — 8 Weeks
★ Recommended
3 months + challenge access

The 3 Month Reset

The full 8 week spring challenge, plus the structure to keep going after.

Instant access — start today

$149 $226 Save $77 · 34% off Just $11.50/week. One payment.

What's included

  • 3 full months of equ access
  • Full 8-week Spring Challenge
  • $15,000 prize pool entry
  • Meal plans built for your goals
  • In-app coaching + check-ins
  • Exclusive challenge guide

After 3 months: renews at $177 every 3 months. Cancel anytime.

I'm In For 3 Months
⚡ Best value
6 months + challenge access

The 6 Month Transformation

For the women going all in. Our best price ever.

Instant access — start today

$209 $433 Save $224 · 52% off Just $8/week. One payment.

What's included

  • 6 full months of equ access
  • Full 8-week Spring Challenge
  • $15,000 prize pool entry
  • Meal plans built for your goals
  • In-app coaching + check-ins
  • Exclusive challenge guide
  • Bonus post-challenge ebook

After 6 months: renews at $294 every 6 months. Cancel anytime.

I'm All In

Don't just take our word for it. Here's what our previous challenge winners have had to say.

🏆 April 2026 · 1st Place
−49.8kg

Alex · our biggest transformation yet*

equ gave me structure, accountability and a clear plan to follow. I'm proud of the progress I made physically, but also mentally, because I proved to myself that I can stay committed when I have a proper goal."
*total weight loss with equ

Alex's before and after transformation from the equ 8 Week Challenge Before After
Melanie's before and after transformation from the equ 8 Week Challenge Before After
Melanie −23kg
🏆 Jan 2026 · 1st Place

With the support of equ, my energy is back, my confidence has grown, and my mindset around food has completely changed. My only regret is not starting sooner.

Nicole's before and after transformation from the equ 8 Week Challenge Before After
Nicole −6.6kg
🏆 Jan 2026 · 2nd Place

I have won my body, confidence and health back, which means so much to me. I am so grateful for equ!

Natalie's before and after transformation from the equ 8 Week Challenge Before After
Natalie −6.3kg
🏆 Jan 2026 · 3rd Place

equ made the whole process feel easy and sustainable. At no point did I feel like I was missing out or stuck “on a diet.”

Ashleigh's before and after transformation from the equ 8 Week Challenge Before After
Ashleigh −8.3kg
🏆 Winner · Best Transformation

8 weeks ago I wanted to lose weight, but what I really wanted was to feel like myself again. And I finally do.

Courtney's before and after transformation from the equ 8 Week Challenge Before After
Courtney −7.3kg
🏆 Winner · Best New Client

The entire 8 week challenge felt like such a breeze. I always felt so supported — I couldn't recommend equ enough.

Zoe's before and after transformation from the equ 8 Week Challenge Before After
Zoe −22.3kg
🏆 Winner · Best Long Term Client

My biggest win was honestly what I achieved mentally. I had obstacles trying to stop me, and they didn't — I showed up, adapted, and gave my best every step of the way.

Are you our next challenge winner?

Join the Spring 8 Week Challenge. $15,000 in prizes up for grabs

Claim My Spot

Results that speak for themselves

Challengers lose an average of 6kg in just 8 weeks

Weight (kg) Start W1 W2 W3 W4 W6 W7 W8 −6kg
equ — Section 01 · Two Diary Entries

Who will you be 8 weeks from now?

+ 8 weeks If you wait

"Eight weeks ago I had this exact decision in front of me. I told myself I'd wait until life calmed down. It didn't. I'm in the same body, with the same goals, having the same thought I had eight weeks ago: I'll start Monday."

Weeks lost 8
+ 8 weeks If you start

"Eight weeks ago I almost talked myself out of joining. I'm so glad I didn't. Structure was the part willpower had never solved. The woman in my Week 0 photos doesn't live in this body anymore."

Weeks invested 8

The choice is yours.

Claim My Spot
Simple, Real, Flexible Meals
Meals that fit your life, your taste, and your goals.

Don't spend another summer wishing you'd start sooner.

You can be 8 weeks of closer to your goals, or 8 weeks further away from them. The equ 8 Week Challenge starts Monday 5 October. Registration closes at midnight 4 October.

Secure My Spot

Cancel anytime · $15,000 prize pool

Frequently Asked Questions
The challenge is an 8-week weight loss program designed by expert nutritionists to help you see results without cutting out food groups or following extremes. You'll receive weekly macro-friendly meal plans, in-app accountability, tools for consistency and full access to the equ app, giving you structure, motivation and support every step of the way.
The challenge runs from Monday 5 October to Sunday 29 November 2026. The last day to sign up is Sunday 4 October. If you purchase the 8 Week Challenge Pass, you will have early access to the app from Monday 28 September, so you can explore the tools, set up your plan and get a head start. If you purchase the 3-Month Subscription + Challenge Pass, or 6-Month Subscription + Challenge Pass, you will receive immediate access to the equ app.
This challenge includes more value, structure and support than ever before, including a prize pool, exclusive resources, weekly check-ins, tailored meal plans, a community group and a new eBook. While existing members already have access to the app, the challenge itself is a separate experience that requires additional tools, resources and support, which is why there is a small fee to join.
No. This challenge is nutrition-first. It's designed to help you make progress through food, consistency and simple habits. Training is optional. If you already work out, your plan will fuel your sessions. If not, you'll still get results.
You'll receive weekly macro-friendly meal plans built for real life — burgers, curries, pasta, wraps and more. The meals are quick, satisfying and family-friendly. You can customise everything inside the app based on your preferences, goals and dietary needs.
We've removed the overwhelm. You'll get a clear plan, daily support and meals you'll actually look forward to. The app does the heavy lifting for you — portioning, planning and tracking — so you can focus on staying consistent instead of overthinking.
You'll receive: full access to the equ app; weekly check-ins that track your progress and adjust your calorie targets so you keep moving toward your goal; fully personalised meal plans tailored to your goals, preferences and lifestyle; unlimited meal plan swaps and up to 3 meal plans per week; an exclusive in-app community group with other women doing the challenge; a challenge recipe eBook with bonus meals; a challenge guide; and a printable habit tracker. We'll be with you every week to help you stay on track.
It depends on your starting point, consistency and goals. Most members lose between 3–10kg over 8 weeks. You can choose your fat-loss pace: gradual, sustainable or more aggressive — whatever fits your lifestyle. Our focus is long-term results you can maintain, not quick fixes.
No. The plans and tools are designed to seamlessly fit into your life. Everything is laid out for you so you can follow the plan without spending hours prepping, tracking or planning.
There are three prizes: $5,000 cash for the best overall transformation, $5,000 cash for the best new client transformation, and $5,000 cash for the best long-term client transformation. To enter, complete the 8-week challenge and submit your before and after photos by the deadline. Winners are chosen based on consistency, transformation and effort, not just weight loss.
During onboarding, you'll select your dietary preferences and allergies across all categories, including proteins, breads & cereals, fruits & vegetables, dairy, sweets & snacks, condiments, beverages, and supplements. Your selections automatically tailor your meal plan, giving you a plan perfectly suited to your needs. You can tailor your plan at any time using the app's filters and swap features. Whether you're vegetarian, gluten-free, dairy-free or simply selective with food, there are plenty of options to make the challenge work for you.
Yes. Many equ members are mums in all stages of postpartum. The app adjusts your calorie needs and prioritises balanced, sustainable nutrition. If you're unsure, chatting with your healthcare provider is always recommended.
Yes. The equ app and challenge are accessible worldwide. All inclusions are available globally. The prize pool is currently open to Australian residents only.
Because the challenge includes immediate access to digital resources, plans and tools, all challenge purchases are final. If you have issues with setup or access, our support team will help you get up and running.
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