NEW Meet Coach - your personal nutrition coach

More support, whenever you need it.

Powered by 10 years of behavioural insights, Coach gives you personalised guidance, practical advice and support whenever you need it. Get help making food choices, navigating progress, staying on track and turning what you know into what you do.

Try Coach today

★★★★★ 4.8 · Loved by 100,000+ women

Free for every equ member - limited time only

Coach conversation on the equ app: I'm eating out tonight, what should I order? Suggest quick, high protein dinners. I had a tough week, how do I get back on track?

120,000+

women transformed with equ

10,000+

family-friendly recipes

24/7

access to personalised guidance

4.8 ★

average app rating

Why we built Coach

Because real life doesn't follow a plan.

Your goals don't pause when life gets busy, your plans change or you have a question you need answered right now. Coach gives you an extra layer of personalised nutrition support, right when you need it, helping you make decisions, navigate challenges and stay connected to your goals.

I'm eating out tonight. What should I order?

Suggest quick, high protein dinners.

Your tracking data shows higher carb intake this week. Prioritise balanced meals with a focus on healthy fats. Want a few high-protein picks near you?

I had a tough week. How do I get back on track?

What Coach does

Everything a great coach gives you. Available whenever you need it.

01

Meals, matched to you

Ask Coach to find recipes from our 10,000+ recipe library, based on your goals, your taste, and what's actually in the fridge.

02

Make sense of your progress

Coach brings your check in data together to help you understand your progress, spot patterns and know what to focus on next.

03

A personalised plan, built for you

Eating out? Short on time? Coach helps you navigate eating out, busy days, social occasions and everything in between while staying connected to your goals.

04

Support beyond the food

Coach can help you work through cravings, motivation dips, challenging weeks and the everyday habits that support lasting progress.

See it in action

Personalised support,
right when you need it.

Nutrition advice: Coach delivers personalised advice built around your goals and progress.

Recipe library: Coach suggests meal options to match your taste and goals.

Motivation and support: Coach reviews your weekly progress so you know what to focus on next.

Built on 10 years of real nutrition expertise.

Powered by 10 years of equ nutrition expertise, Coach is your personal nutrition support, available whenever you need it.

Real nutrition expertise

Built on years of real, one-to-one nutrition coaching. Not generic advice scraped from the internet.

Personalised to you

Coach gets to know your goals, preferences and progress, so every recommendation and piece of guidance is tailored to you.

Expert support when you need it

Coach is there 24/7 for everyday questions and guidance. And when you need support beyond what Coach can provide, you can connect with a real equ nutrition coach.

The first 30 days

Your coach-supported journey

Day 1

Kickstart support

Ask questions, get nutrition guidance and find practical ways to make your equ plan work for you from day one.

Week 1–2

Build habits

Get support with meals, routines, eating out and the everyday decisions that come up as you find your rhythm.

Day 14–21

Build on your progress

Coach keeps the momentum going with quick check-ins, genuine encouragement and small wins worth celebrating.

Day 30+

Long-term accountability

Whether you need a fresh perspective, help navigating a challenge or guidance on what to focus on next, Coach is there whenever you need it.

The more you use Coach, the more personalised your experience becomes, giving you practical support for every stage of your journey.

Good to know

Questions, answered

Still deciding? Here's what members want to know before they start chatting with Coach.

What exactly is Coach?

Coach is your personal nutrition coach, built right into the equ app. It gives you personalised guidance, practical advice and support based on your goals, preferences and progress, whenever you need it.

Does Coach replace my equ coaching?

No. Coach is designed to work alongside everything you already have in equ. Your meal plans, recipes, tracking and other equ tools are still there, Coach simply gives you an extra layer of personalised support when you need it.

Is my data kept private?

Yes. Your personal information and equ data are kept private and secure. Coach uses your information to personalise your experience and provide more relevant guidance. See our Privacy Policy for full details.

What can I actually ask Coach?

Anything nutrition-related. Ask for help navigating a restaurant menu, adapting a meal to suit your day, finding a recipe, understanding your progress or getting guidance when you're finding things difficult.

Does Coach cost extra?

Coach is free with every equ subscription for a limited time. Open the app and tap "Meet Coach" to start your first conversation.

Free for all plans — limited time only